Measuring success with analytic tools
A well-established social media and web presence has become a necessity for modern marketing. But beyond having a presence, it’s vital to understand how well these assets are performing. Knowing how frequently your site is visited and who is visiting is a way to judge how effective your efforts are. Thankfully there are services available that assist in measuring the effectiveness of your web presence. Here are just a few services available that help track your social media and web traffic.
Google Analytics
Google offers intuitive tracking using this free and easy to use platform. Setting up Google analytics tracking on your webpage is as easy as copying and pasting a few lines of code into the HTML code on your website. After the code is added, account holders can easily track how many users visit a site, where they visited from, and much more.
Yahoo Analytics
Yahoo’s analytic is a similar service to Google Analytics although it is not nearly as popular. While both measure similar factors, Yahoo is considered to be more customizable. Yahoo Analytics provides customizable management options and access to deeper visitor understanding.
Facebook Insights
Facebook Insights provides a valuable resource for making the most out of your Facebook presence. Facebook Insights provides comprehensive details on post comments, follower totals, and likes. With over 800 Million users on Facebook knowing how your brand is being engaged is essential.
Twitaliyzer
Twitter as a platform differs drastically in both operation and influence when compared with any other marketing communications measured on this list. Thankfully Twitaliyzer reports on factors including influence, generosity, velocity, clout, and many other useful factors that contribute to social media success.
Regardless of which platform you choose to implement to track your web and social media traffic, be sure to get in a habit of checking them regularly. Remember that all campaigns you run on ROL have tracking metrics behind them as well. Make sure you are using these to monitor the success of your campaigns.
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When it comes to emails, timing is important
Your email is ready. Your list is prepped. You just have to hit send. Wait – knowing when to launch your campaign can be the difference between your email being opened and it getting lost in a sea of messages. Here are three helpful tips for choosing the best time to send your email campaigns.
- Tip 1: Day In, Day Out
Avoid sending your emails during the weekend. Emails are less likely to be checked on Saturdays and Sundays. Mondays and Fridays are also worth avoiding. These are typically transitional days and are probably used as preparation days. That leaves you with Tuesdays, Wednesdays and Thursdays. These are typically the most receptive days to deliver email messages.
- Tip 2: The Time Has Come
Just as there are ideal days of the week to send your message, there are peak hours when emails have the highest open rate. The time between 10:00-10:30 a.m. and 1:00-1:30 p.m. are commonly recognized as the best times to send emails. Remember to analyze your list for people who live outside your time zone. Make sure emails get to them during these times during the appropriate time zones.
- Tip 3: Know Your Audience
Audiences can be different. Gaining an understanding of your audience’s email habits can be the best way to gauge the ideal times to reach them. Consider sending out a survey to help determine the best delivery time. The best approach might be to simply ask your clients when is the best time to send them emails.
Tips for Tabs
Marketing Tip: Facebook Tabs
Facebook tabs make it easier to share brand information and product promotions. It gives your followers a reason to keep coming back. Here are just a few insights on how to best utilize this social marketing feature.
Include an Introduction Page - Customers appreciate being greeted as they walk through your door. An introduction page does the same as they visit your Facebook page.
Improve your LIKElihood - 'Likes' have become a commodity on Facebook for brands of all sizes. Tools such as "Fan Gates" (a.k.a. "Reveal Tabs") are an option that can require users to like your page in order to view content.
Add a Link to your Facebook Page on your Website - Adding a link to your Facebook page encourages interaction with your brand in a social manner. This gives your customers the opportunity to share their consumer feedback.
Reward your Audience - Customer appreciation goes a long way. Giveaway offers can be an excellent incentive. You can also consider including exclusive Facebook discounts.
Promote Products - Using Facebook to promote featured products is an excellent method to drive inquiries and attention. This makes you and your Facebook page the place to go for information.
Include an eNewsletter Sign-Up Tab - Positioning yourself as an authority or expert is why eNewsletters exist. Add an option for your Facebook followers to sign-up for your eNewsletter. This is an easy method of increasing your subscription list.
Sign into your Revenew Online account or contact a marketing specialist for details. If you don't have a free Revenew Online Account - Sign up today.
Opt in management
81% of all email traffic is spam and with the new CAN-SPAM laws, you could also end up paying big consequence if you don't comply. But with a few easy adjustments, you can ensure that your email campaign goes straight to your customer's inbox.
Always offer an out - It's extremely important to provide your customers with the opportunity to unsubscribe or opt-out from your emails. And honor their request!
Honesty is key - Being deceptive in your emails can lead to big consequences, and send you straight into the spam inbox. Maintain honest subject lines, opt-out policies, and messaging in all of your emails.
Do you want to get started creating an integrated email-marketing plan? Revenew has all the tools to help you drive sales and engage with your customers.
