Innovative Campaigns Capture Holiday Spirits…and Sales!

Posted on December 14, 2012 by The Buzz| Leave a comment

‘Tis the season to be jolly. ‘Tis also the season to be marketing. Holiday marketing is a fierce competition for the attention of target audiences. Just being in the game isn’t enough anymore. Today you have to be the game. Is your marketing sharp enough to capture audience share on a variety of platforms? Unless you have a dedicated team of professionals working on your campaigns months, if not a year, in advance, the answer is probably no. Just like Santa has his elves, sometimes businesses need a little help.

Did preparing for the holiday season exhaust your creative resources? Did your marketing fall by the wayside and now you fear it is too late? According to Holiday eCommerce Trends, 51% of shoppers will do most of their shopping in November – have you reached out to them? Hastily planned efforts to capture holiday marketing are often expensive and generate a poor ROI. Wouldn’t it be great to make a few simple decisions and have a fresh, well-developed, custom marketing campaign ready to deliver with the correct cadence through a wide variety of campaigns to qualified leads? You can.

You still have time to connect to that 51% and Revenew is here to make it easy for you. Showcase the latest gift ideas with email, online banner ads and social media campaigns ready-to-go to for you to send to your customers and prospects.

By connecting with the Revenew network and using Revenew’s database enhancement services and customizable campaigns you can still market effectively during this holiday season while gathering valuable information for next year’s campaign. The fresh holiday campaigns developed by Revenew’s team of experts will capture your targeted audiences’ attention on a wide array of platforms.

Can you afford to miss marketing effectively and strategically this holiday season? You can start today. Just sign up for your free account to get access to all you need to run great campaigns and generate leads…and sales! Go to revenewonline.net to sign in – it’s quick and easy. Need some assistance? Just contact your Revenew Marketing Specialist at support@revenew.com or call 877-794-8556.

Posted in Data Management, Email Marketing, Holiday Marketing, Lead Generation, Mobile Marketing, Social Media, Uncategorized

Tagged , , , , , ,

The Importance of Brand Management

Posted on October 29, 2012 by The Buzz| Leave a comment

Your brand is how customers recognize your company, your product, your service and your reputation. Your company works hard to ensure customers are happy with its products and services. Your brand associates your products and services with the goodwill and loyalty you have earned with your customers. If you have developed your marketing and promotions correctly, your brand should:

  • Differentiate your products or services from the competition in a significant way
  • Trigger instant recognition with customers and prospects
  • Remind people of the reputation for which you are known
  • And place your company top-of-mind with your audience

Brand management is the process a company uses to control its brand. You continue to strengthen the association your brand imprints on your customers by making sure the look and message of each promotional piece supports your brand by reinforcing a specific message. Many large corporations hire a full-time brand manager to ensure the brand is not diminished or misused. For resellers and vendors developing a program to consistently generate high quality promotional pieces that strengthen your brand while controlling its use can be a challenge. This is especially true when co-branding.

Are you doing all you can to strengthen your brand? Are your co-branded pieces strengthening both brands? Do you generate enough solid content and delivering it with a cadence that promotes your brand effectively?

Brand strengthening is about message and cadence. A steady drumbeat in the market requires consistent output of new content to the channel and marketplace that supports branding and co-branding efforts. Delivering the right message to support your brand is important. The Revenew network offers creative services that generate great content for network members while providing the tools to control your message and brand use.

Posted in Promotions, Uncategorized

Tagged , , , , , , , , ,

The Power of Co-Branding

Posted on October 22, 2012 by The Buzz| Leave a comment

What is co-branding and why is it so powerful? Co-branding is the practice of companies partnering to help each other either enter, or gain greater appeal to, a specific market. Co-branding allows companies to:

  • Easily introduce products to new demographics
  • Share credibility within markets
  • Gain a greater reach with the same budget
  • Attract a larger audience base
  • Sell more products
  • Increase market share with each company’s current market

Vendors and resellers have developed brands. The vendor’s brand has a general national appeal, while the reseller’s brand is recognized by a more focused demographic, namely the reseller’s customer base and local market. The ability for vendors to provide well developed marketing content that allows resellers to add their individual brand before distributing the content to the reseller’s customer and prospect base is a powerful tool for building brand awareness for both parties and filling the sales pipeline.

The smaller dealer’s brand benefits in this case by increased awareness and preference generated by the vendor’s brand equity. The larger brand gains exposure to relationships in the dealer’s database.

Many companies find natural partnerships through established networks. The Revenew network is a good example of vendors, distributors, buying groups and resellers working together to get results that matter – a growing business, bigger customer base and preferred brand. By helping companies develop effective promotional campaigns using powerful co-branding on a variety of platforms, Revenew network members are able to take advantage of their collective brand equity to generate demand in the market. With co-branding, network members are able to reach a wider customer base and, through a variety of tools including microsites, Facebook apps, e-mail marketing and database enhancements, can build their databases and increase the flow of new customers in their sales pipelines.

Is your company currently leveraging co-branded partnerships? Are you part of an established network that fosters co-branding opportunities between its members for continued growth? Are there markets in which your company would like to promote itself, but the cost of branding in a new market isn’t feasible in this economy? This may be the perfect time for you to explore the Revenew network and discover how Revenew’s established programs can help you:

  • Spend less time marketing, more time on the business
  • Gain access to easy one stop marketing – build database, stay top of mind, fill your sales pipeline and expand reach
  • Leverage a dedicated marketing specialist
  • Enjoy real-time campaign lead notification
  • Leverage professionally designed content and campaigns
  • Better manage cash flow by eliminating reimbursement cycles

Posted in Channel Marketing, Email Marketing, Lead Generation, Promotions

Tagged , , , , , , , , , , , , ,

Setting the Correct Cadence for Your Promotional Program

Posted on October 15, 2012 by The Buzz| Leave a comment

Cadence is an important, and sometimes misunderstood, marketing term often mistaken for frequency. Frequency is how often a message or platform repeats itself. The pattern of message distribution is the cadence.

An example of this would be distributing a newsletter on a monthly basis. The newsletter’s frequency is monthly. If your promotional plan consists of a monthly newsletter, a semi-weekly email blast, a weekly events message, and a bi-weekly product video, each of these promotional platforms has a different frequency. The cadence is how the platforms work together to connect with the customer. Setting the correct cadence for your promotional campaigns is important. Because cadence does not focus on the frequency of messages, your promotional plan you must be in synch with your customers. Knowing when to send your messages and the type of messages to which your customers will respond are the keys to developing the correct cadence.

How do you know when to send your messages and what type of message your customers prefer? Answer these questions by analyzing customer reaction to your message cadence and content. It is important for your promotional program to have a strong analytical component. Without the ability to analyze when customers open and read your promotions you have little chance of fine tuning your cadence for the biggest promotional impact. When analyzing your promotional campaign data, be aware of which days you get the most clicks for different messages. For instance, do you find more people open your newsletter on a Monday versus Thursday? When do your customers read your e-mail blasts? Find which topics are important to your readers by tracking revisited and forwarded articles.

By measuring and analyzing this data you can not only discover which of your promotional platforms is the most effective for your particular customer set, but you can also fine tune the cadence and content of your information stream to increase customer engagement.

Does your promotional program allow you to analyze the components necessary to find the right cadence? Are the analytical tools available to you easy to understand and translate into effective changes in your platform? Are your promotional platforms integrated enough to get an overall picture of your customer’s habits? If you have questions about how you can improve your promotions for maximum return, feel free to contact our marketing consultants today.

Posted in Channel Marketing, Email Marketing, Promotions, Social Media

Tagged , , , , , , ,

Why Marketing Campaign Integration Is Key

Posted on October 8, 2012 by The Buzz| Leave a comment

When developing a promotional campaign you want to make sure all of the pieces of your marketing puzzle work together. Integrating several promotional formats into a seamless promotional package allows you to:

  • Control your marketing message and brand
  • Set the appropriate cadence for your promotional campaign
  • Ensure all co-branded promotional pieces are professional and effective
  • Collect valuable information to build databases
  • Fill your sales pipeline
  • Expand your reach

Integrating your promotional campaign is the best way to realize the full benefit of your marketing efforts. Integrated marketing programs have a greater return over “one off” campaigns because people need to see a message multiple times for the message to be effective. You increase the impact of your message when you increase the number of platforms.

With a wide variety of marketing platforms available for promotions, it is important to distribute your message in as many ways as possible. By disseminating your message in an integrated campaign you:

  • Increase brand visibility by reinforcing a consistent message in a consistent manner.
  • Save money by using the same creative output in messages disseminated across a variety of platforms.
  • Increase top-of-mind awareness by staying in front of potential and existing customers in a number of ways.
  • Increase response by providing your target audience with several opportunities to interact with your company by a variety of methods.
  • Reach a wider prospective audience by reaching customers missed with the single platform approach.

The success of a promotional campaign often depends on setting the right cadence. In order to develop a cadence, you have to use a variety of platforms. Cadence is an important, and sometimes misunderstood, marketing term often mistaken for frequency. Frequency is how often a message or platform repeats itself. The pattern of message distribution is the cadence. There is no cadence in a single marketing distribution or using a single platform on a consistent basis. You must measure response and analytics to fine-tune your program’s cadence.

Does your current promotional campaign integrate several successful marketing platforms to deliver solid content at the correct cadence? If you have questions about how you can improve your promotions for maximum return, feel free to contact our marketing consultants today.

Posted in Channel Marketing, Email Marketing, Lead Generation, Mobile Marketing

Tagged , , , , , , , , ,