Marketing Tip: Facebook Tabs
Facebook tabs make it easier to share brand information and product promotions. It gives your followers a reason to keep coming back. Here are just a few insights on how to best utilize this social marketing feature.
Include an Introduction Page – Customers appreciate being greeted as they walk through your door. An introduction page does the same as they visit your Facebook page.
Improve your LIKElihood – ‘Likes’ have become a commodity on Facebook for brands of all sizes. Tools such as “Fan Gates” (a.k.a. “Reveal Tabs”) are an option that can require users to like your page in order to view content.
Add a Link to your Facebook Page on your Website – Adding a link to your Facebook page encourages interaction with your brand in a social manner. This gives your customers the opportunity to share their consumer feedback.
Reward your Audience – Customer appreciation goes a long way. Giveaway offers can be an excellent incentive. You can also consider including exclusive Facebook discounts.
Promote Products – Using Facebook to promote featured products is an excellent method to drive inquiries and attention. This makes you and your Facebook page the place to go for information.
Include an eNewsletter Sign-Up Tab – Positioning yourself as an authority or expert is why eNewsletters exist. Add an option for your Facebook followers to sign-up for your eNewsletter. This is an easy method of increasing your subscription list.
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