Your email is ready. Your list is prepped. You just have to hit send. Wait – knowing when to launch your campaign can be the difference between your email being opened and it getting lost in a sea of messages. Here are three helpful tips for choosing the best time to send your email campaigns.
- Tip 1: Day In, Day Out
Avoid sending your emails during the weekend. Emails are less likely to be checked on Saturdays and Sundays. Mondays and Fridays are also worth avoiding. These are typically transitional days and are probably used as preparation days. That leaves you with Tuesdays, Wednesdays and Thursdays. These are typically the most receptive days to deliver email messages.
- Tip 2: The Time Has Come
Just as there are ideal days of the week to send your message, there are peak hours when emails have the highest open rate. The time between 10:00-10:30 a.m. and 1:00-1:30 p.m. are commonly recognized as the best times to send emails. Remember to analyze your list for people who live outside your time zone. Make sure emails get to them during these times during the appropriate time zones.
- Tip 3: Know Your Audience
Audiences can be different. Gaining an understanding of your audience’s email habits can be the best way to gauge the ideal times to reach them. Consider sending out a survey to help determine the best delivery time. The best approach might be to simply ask your clients when is the best time to send them emails.