A well-established social media and web presence has become a necessity for modern marketing. But beyond having a presence, it’s vital to understand how well these assets are performing. Knowing how frequently your site is visited and who is visiting is a way to judge how effective your efforts are. Thankfully there are services available that assist in measuring the effectiveness of your web presence. Here are just a few services available that help track your social media and web traffic.
Google offers intuitive tracking using this free and easy to use platform. Setting up Google analytics tracking on your webpage is as easy as copying and pasting a few lines of code into the HTML code on your website. After the code is added, account holders can easily track how many users visit a site, where they visited from, and much more.
Yahoo’s analytic is a similar service to Google Analytics although it is not nearly as popular. While both measure similar factors, Yahoo is considered to be more customizable. Yahoo Analytics provides customizable management options and access to deeper visitor understanding.
Facebook Insights provides a valuable resource for making the most out of your Facebook presence. Facebook Insights provides comprehensive details on post comments, follower totals, and likes. With over 800 Million users on Facebook knowing how your brand is being engaged is essential.
Twitter as a platform differs drastically in both operation and influence when compared with any other marketing communications measured on this list. Thankfully Twitaliyzer reports on factors including influence, generosity, velocity, clout, and many other useful factors that contribute to social media success.
Regardless of which platform you choose to implement to track your web and social media traffic, be sure to get in a habit of checking them regularly. Remember that all campaigns you run on ROL have tracking metrics behind them as well. Make sure you are using these to monitor the success of your campaigns.