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		<title>Innovative Campaigns Capture Holiday Spirits…and Sales!</title>
		<link>http://www.revenewblog.com/2012/12/innovative-campaigns-capture-holiday-spiritsand-sales/</link>
		<comments>http://www.revenewblog.com/2012/12/innovative-campaigns-capture-holiday-spiritsand-sales/#comments</comments>
		<pubDate>Fri, 14 Dec 2012 19:44:13 +0000</pubDate>
		<dc:creator>The Buzz</dc:creator>
				<category><![CDATA[Data Management]]></category>
		<category><![CDATA[Email Marketing]]></category>
		<category><![CDATA[Holiday Marketing]]></category>
		<category><![CDATA[Lead Generation]]></category>
		<category><![CDATA[Mobile Marketing]]></category>
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		<category><![CDATA[Christmas Marketing]]></category>
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		<category><![CDATA[database enhancement]]></category>
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		<category><![CDATA[year end campaigns]]></category>

		<guid isPermaLink="false">http://www.revenewblog.com/?p=764</guid>
		<description><![CDATA[‘Tis the season to be jolly. ‘Tis also the season to be marketing. Holiday marketing is a fierce competition for the attention of target audiences. Just being in the game isn’t enough anymore. Today you have to be the game. &#8230; <a href="http://www.revenewblog.com/2012/12/innovative-campaigns-capture-holiday-spiritsand-sales/">Read more <span class="meta-nav">&#187;</span></a>]]></description>
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		<title>The Importance of Brand Management</title>
		<link>http://www.revenewblog.com/2012/10/the-importance-of-brand-management/</link>
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		<pubDate>Mon, 29 Oct 2012 18:23:42 +0000</pubDate>
		<dc:creator>The Buzz</dc:creator>
				<category><![CDATA[Promotions]]></category>
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		<category><![CDATA[Brand management]]></category>
		<category><![CDATA[Branding]]></category>
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		<category><![CDATA[Customer Loyalty]]></category>
		<category><![CDATA[differentiation]]></category>
		<category><![CDATA[good will]]></category>
		<category><![CDATA[instant recognition]]></category>
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		<guid isPermaLink="false">http://www.revenewblog.com/?p=753</guid>
		<description><![CDATA[Your brand is how customers recognize your company, your product, your service and your reputation. Your company works hard to ensure customers are happy with its products and services. Your brand associates your products and services with the goodwill and &#8230; <a href="http://www.revenewblog.com/2012/10/the-importance-of-brand-management/">Read more <span class="meta-nav">&#187;</span></a>]]></description>
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		<title>The Power of Co-Branding</title>
		<link>http://www.revenewblog.com/2012/10/the-power-of-co-branding/</link>
		<comments>http://www.revenewblog.com/2012/10/the-power-of-co-branding/#comments</comments>
		<pubDate>Mon, 22 Oct 2012 21:44:30 +0000</pubDate>
		<dc:creator>The Buzz</dc:creator>
				<category><![CDATA[Channel Marketing]]></category>
		<category><![CDATA[Email Marketing]]></category>
		<category><![CDATA[Lead Generation]]></category>
		<category><![CDATA[Promotions]]></category>
		<category><![CDATA[buying groups]]></category>
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		<category><![CDATA[database enhancements]]></category>
		<category><![CDATA[distributors]]></category>
		<category><![CDATA[E-marketing]]></category>
		<category><![CDATA[Facebook apps]]></category>
		<category><![CDATA[Microsites]]></category>
		<category><![CDATA[partnerships]]></category>
		<category><![CDATA[promotion]]></category>
		<category><![CDATA[promotional program]]></category>
		<category><![CDATA[resellers]]></category>
		<category><![CDATA[Revenew]]></category>
		<category><![CDATA[Sales Pipeline]]></category>
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		<guid isPermaLink="false">http://www.revenewblog.com/?p=749</guid>
		<description><![CDATA[What is co-branding and why is it so powerful? Co-branding is the practice of companies partnering to help each other either enter, or gain greater appeal to, a specific market. Co-branding allows companies to: Easily introduce products to new demographics &#8230; <a href="http://www.revenewblog.com/2012/10/the-power-of-co-branding/">Read more <span class="meta-nav">&#187;</span></a>]]></description>
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		<title>Setting the Correct Cadence for Your Promotional Program</title>
		<link>http://www.revenewblog.com/2012/10/setting-the-correct-cadence-for-your-promotional-program/</link>
		<comments>http://www.revenewblog.com/2012/10/setting-the-correct-cadence-for-your-promotional-program/#comments</comments>
		<pubDate>Mon, 15 Oct 2012 03:36:51 +0000</pubDate>
		<dc:creator>The Buzz</dc:creator>
				<category><![CDATA[Channel Marketing]]></category>
		<category><![CDATA[Email Marketing]]></category>
		<category><![CDATA[Promotions]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[analysis]]></category>
		<category><![CDATA[Cadence]]></category>
		<category><![CDATA[Customer Engagement]]></category>
		<category><![CDATA[E-mail campaigns]]></category>
		<category><![CDATA[frequency]]></category>
		<category><![CDATA[message distribution]]></category>
		<category><![CDATA[newsletter]]></category>
		<category><![CDATA[promotional program]]></category>

		<guid isPermaLink="false">http://www.revenewblog.com/?p=743</guid>
		<description><![CDATA[Cadence is an important, and sometimes misunderstood, marketing term often mistaken for frequency. Frequency is how often a message or platform repeats itself. The pattern of message distribution is the cadence. An example of this would be distributing a newsletter &#8230; <a href="http://www.revenewblog.com/2012/10/setting-the-correct-cadence-for-your-promotional-program/">Read more <span class="meta-nav">&#187;</span></a>]]></description>
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		<title>Why Marketing Campaign Integration Is Key</title>
		<link>http://www.revenewblog.com/2012/10/why-marketing-campaign-integration-is-key/</link>
		<comments>http://www.revenewblog.com/2012/10/why-marketing-campaign-integration-is-key/#comments</comments>
		<pubDate>Mon, 08 Oct 2012 22:59:29 +0000</pubDate>
		<dc:creator>The Buzz</dc:creator>
				<category><![CDATA[Channel Marketing]]></category>
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		<category><![CDATA[Cadence]]></category>
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		<category><![CDATA[integrated marketing]]></category>
		<category><![CDATA[Marketing message]]></category>
		<category><![CDATA[Reach]]></category>
		<category><![CDATA[Revenew]]></category>
		<category><![CDATA[Sales Pipeline]]></category>
		<category><![CDATA[top of mind]]></category>

		<guid isPermaLink="false">http://www.revenewblog.com/?p=740</guid>
		<description><![CDATA[When developing a promotional campaign you want to make sure all of the pieces of your marketing puzzle work together. Integrating several promotional formats into a seamless promotional package allows you to: Control your marketing message and brand Set the &#8230; <a href="http://www.revenewblog.com/2012/10/why-marketing-campaign-integration-is-key/">Read more <span class="meta-nav">&#187;</span></a>]]></description>
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